marketing
Head of Growth Marketing: User Acquisition and Retention
Vancouver, British Columbia, Canada / Remote
Position Overview
Consiliari AI is seeking a dynamic Head of Growth Marketing to drive sustainable user acquisition, optimize conversion funnels, and build the marketing systems necessary to scale our premium user base efficiently. This role is essential for establishing our market presence, building brand recognition among target demographics, and creating scalable marketing processes that support our long-term growth objectives in the competitive career development market.
As our Head of Growth Marketing, you will have the opportunity to build marketing systems from the ground up while establishing our brand as the premium choice for ambitious professionals seeking strategic career guidance. You will work with cutting-edge marketing technologies and data analytics to create growth engines that efficiently acquire and retain users who value our AI-powered career optimization platform.
This position offers significant growth potential with clear pathways to executive leadership roles including Chief Marketing Officer or Chief Growth Officer as our company expands. You will have direct influence on our marketing strategy, brand positioning, and user acquisition while working on campaigns that help professionals achieve meaningful career advancement and financial growth.
Growth Strategy and Channel Development
You will be responsible for developing comprehensive growth strategies that leverage multiple acquisition channels including content marketing, search engine optimization, paid advertising, partnership marketing, and referral programs. This includes identifying the most effective channels for reaching ambitious professionals who value premium career development services and are willing to invest in strategic career guidance.
Content marketing strategy is essential for establishing thought leadership and building trust with potential users who are evaluating career development solutions. You will develop content frameworks that demonstrate our expertise in career optimization while providing valuable insights that attract and engage target users through blog content, whitepapers, webinars, and other educational materials.
Paid acquisition strategy requires expertise in managing complex campaigns across multiple platforms including Google Ads, LinkedIn, Facebook, and other channels that effectively reach professional audiences. You will be responsible for optimizing campaign performance, managing acquisition costs, and scaling successful campaigns while maintaining efficient unit economics that support sustainable growth.
Partnership marketing represents a significant opportunity for reaching target audiences through relationships with complementary service providers, professional organizations, and industry influencers. You will identify and develop strategic partnerships that provide access to target audiences while creating mutual value for all parties involved in the partnership ecosystem.
Conversion Optimization and User Experience
You will lead conversion rate optimization efforts across all user touchpoints including our website, landing pages, onboarding flows, and in-app experiences. This requires deep understanding of user psychology, decision-making processes, and the factors that drive premium service adoption among professional audiences who are evaluating career development investments.
A/B testing and experimentation are critical components of your role, requiring systematic testing of messaging, design elements, pricing presentations, and user experience flows to optimize conversion rates and user engagement. You will establish testing frameworks and analytics systems that support data-driven optimization decisions and continuous improvement.
User onboarding optimization is essential for maximizing the value users receive from their initial platform experience while encouraging feature adoption and engagement that drives long-term retention. You will design and optimize onboarding sequences that effectively demonstrate platform value while building user confidence in our AI-powered career guidance capabilities.
The conversion optimization strategy must balance immediate acquisition goals with long-term user value, ensuring that marketing efforts attract users who are likely to become engaged, long-term subscribers rather than focusing solely on volume metrics that may not support sustainable business growth and profitability.
Qualifications and Marketing Expertise
We are seeking a candidate with 6-9 years of growth marketing experience with demonstrated success in scaling SaaS or premium service businesses. Experience in B2C marketing with professional audiences is essential, as is expertise in performance marketing, content strategy, and conversion optimization for subscription-based business models.
Technical marketing skills are required, including proficiency with marketing automation platforms, analytics tools, A/B testing frameworks, and customer data management systems. You should have experience with both organic and paid acquisition channels, with particular expertise in channels that effectively reach professional audiences who value quality and results.
Industry experience in career services, professional development, or related fields is valuable, as is experience marketing premium or high-consideration services that require trust-building and education-based marketing approaches. You should understand the unique challenges of marketing to ambitious professionals who value quality and measurable outcomes over price considerations.
Leadership experience is important for building and managing marketing teams, collaborating with product and sales organizations, and communicating marketing strategy and results to executive stakeholders. You should have experience scaling marketing operations and establishing processes that support sustainable growth in competitive markets.
Compensation and Leadership Development
We offer a competitive compensation package with base salary ranging from 170,000to170,000 to 170,000to240,000, plus equity participation and performance-based bonuses tied to growth metrics including user acquisition, conversion rates, and customer lifetime value. The equity component provides meaningful ownership in our growing business.
Our comprehensive benefits package includes premium health, dental, and vision insurance, flexible PTO policy, professional development budget for marketing conferences and training, and remote-first work environment with optional office access. We provide opportunities for executive coaching and leadership development programs.
The role offers exceptional growth potential with clear pathways to executive leadership positions and the opportunity to build marketing systems that have direct impact on business growth and user success. You will be joining a mission-driven team that values data-driven decision making, creative problem solving, and the opportunity to build marketing capabilities that support meaningful impact.
About Consiliari AI
Consiliari AI is revolutionizing career development through cutting-edge artificial intelligence technology that democratizes access to elite career coaching. Our platform serves ambitious professionals who demand more than generic career advice—they need strategic intelligence, personalized guidance, and measurable results that accelerate their professional growth and maximize their earning potential.
Founded on the principle that everyone deserves access to world-class career coaching, Consiliari AI combines sophisticated AI algorithms with deep career development expertise to deliver personalized coaching experiences that adapt and evolve with each user’s unique circumstances and aspirations. Our platform serves Strategic Accelerators and Plateau Breakers—high-achieving professionals who are serious about optimizing their career trajectories through data-driven insights and strategic planning.
We are building the future of professional development, where AI-powered intelligence meets human expertise to create career optimization experiences that deliver measurable outcomes. Our team is passionate about helping users achieve meaningful career advancement while building a sustainable, profitable business that serves the growing market of ambitious professionals seeking strategic career guidance.
As a rapidly growing company in the AI and career development space, we offer exceptional opportunities for talented individuals to make significant impact while building their own careers alongside our mission. We provide competitive compensation, meaningful equity participation, comprehensive benefits, and the chance to work on cutting-edge technology that directly improves users’ professional lives and financial well-being.
Flexible time off
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Healthcare
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The latest hardware
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Ergonomic equipment
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What is our hiring process like?
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How to apply
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